SPARK
COMMUNITY
CAFE & CATERING
Producing a 600%+ increase in digital traffic through strategic marketing and launching a limited edition fine-dining series. (All media and design featured in the project were created by Angels & Embers)
Client
Versailles, Ky
Results
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600%+ Increase in digital traffic
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Sustainable Revenue Growth Monthly for 90 Days
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Sold Out 3 Fine Dining Events at 8x Normal Price Points
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Local News Media Coverage
Category
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Non-Profit | Restaurant
Type of Work
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UX Research
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Website Revamp
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Content Development
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Marketing Campaign
PROJECT GOALS
Develop a deeper understanding of local and national audiences, and adjust digital experiences to align with user journeys.
Amplify local exposure and measure results via attendance to fine dining series events.
Refine the brand aesthetic, and define social media strategy. Launch + Refine.
Increase general sales via the following channels
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Dine-In Guests
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Take Out Orders
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Catering Orders
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Special Event Attendance
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Banquet/Event Reservations
EXECUTION
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Detailed Competitive Analysis that allowed for examination of similar brands on a local and national level = Precision Brand Positioning.
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Detailed User Persona Research and Development that allowed for more focus on emotive and community driven storytelling.
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Media Sessions to capture menu items for visual revamps and new catering menus.
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Audio/Video Sessions with Head Chef to increase local connection and authenticity.
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Deepened community connection through community features, collaborations and appearances on local news and food outlets.
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Curated a limited series of themed fine dining events at a 5-6x price point (ALL SOLD OUT)